Paramount CEO Bob Bakish Says It’s ‘No Surprise’ Company Remains a ‘Topic of Speculation,’ Lays Out Growth Strategy for 2024

The company’s priority will be “driving earnings growth” through efforts including content licensing and workforce reductions

Bob Bakish Paramount
Paramount Global CEO Bob Bakish (Credit: Getty Images)

Paramount Global CEO Bob Bakish said the media conglomerate’s main priority for 2024 will be “driving earnings growth.” The executive outlined the company’s three-prong strategy in a memo to staff on Thursday to increase revenue while closely managing costs.

“We’re unleashing the power of our content, which remains our mission no matter what challenges we face. And we have certainly faced a few,” Bakish wrote. “As an industry, we’ve confronted a soft ad market, a volatile macroeconomic environment and two historic strikes just in the last year. All while navigating the ongoing evolution of the streaming business, as industry sentiment and metrics for success  continue to shift.

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