Magilla Entertainment Reality Producers Look for Promising Talent With ‘Big Personality’ and ‘Unique Skill’

Office With a View: Laura Palumbo Johnson and Matt Ostrom detail how they lean into natural drama to avoid feeling fake

Office-with-a-View
Laura Palumbo Johnson and Matt Ostrom (Credit: Magilla Entertainment)

After producing dozens of reality TV shows, Laura Palumbo Johnson and Matt Ostrom, cofounders of the New York City-based entertainment agency Magilla Entertainment, know how to spot promising reality talent when they see it. They have broken down what they’re looking for to a science.

“What we look for is a big personality and a unique skill. Those two things — when they marry together — is a really good place to begin,” Ostrom told TheWrap for this week’s Office With a View.

Palumbo Johnson added that talent who catch their eye are often “at the top of their game, but they have something else that also makes them stand out from the group.”

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